BBC Music Introducing Amplify 17

Hi guys, if you follow me on any of my social media’s then you will know I was fortunate enough to have attended BBC’s first ever Amplify Event yesterday.

If you aren’t already aware of the event and what it’s all about, let me explain…

Amplify is the first event of its kind to be held by BBC introducing. It takes place this weekend (6th-8th of October) at the ExCel exhibition centre in London.It’s all about breaking into the music industry, Whether you are an aspiring artist, songwriter, journalist, manager or almost anything else you could think of! They run special speeches, panels and stalls that help provide information and help to allow you to make the next step into the industry.

I attended the event on opening day, I would’ve loved to have been there for the whole weekend however it was quite far for me to travel and I left it too late to book a hotel. So if you consider going in the future I definitely recommend booking a nearby hotel to ensure you get the full 3-day experience!

So like I mentioned they host on-stage interviews with artists in their journey theatre, I was super lucky that one of my favourite bands at the moment ‘Blossoms’ were going to be speaking. I really enjoyed listening to their story about where they came from and you can just see how much they really value their success. 

After watching Blossoms session I decided to have a walk around all of the stalls, they had such a wide variety of brands all with their different products and services ranging from music education opportunities to vinyl.

Alongside the main speeches, there were smaller industry sessions, I jumped into a few of these throughout the day and they were super informative. One session I really enjoyed was the Music manager masterclass this gave a really good insight into the world of music management, how to get into it and what managers roles/ responsibilities are.


Something I thought was really brilliant was their feedback centre, this was where bands and artists could get feedback on their music from professionals in the industry, I think this face to face feedback and personal interaction is really cool and is something that has been lacking since the rise of the internet.

 They also had three bandstands where they had live music all throughout the day from bands/artists of all genres. This was really great and I ended up finding a couple of really couple of bands I really liked. two, in particular, being ‘Cape Club’ and ‘George Glew’


I had such a fantastic time at the first ever Amplify, it is such an eyeopening event for anyone who is trying to break into the industry and I cannot wait until next year to do it all over again!

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